by Alan K. Lee
Introduction
Florence, Oregon (not to be confused with Florence, Italy) is a small town on Oregon’s central coast. The town lies on the estuary of the Siuslaw River, a few miles inland from the Pacific Ocean. Historically, Florence’s economy centered around commercial fishing and the timber industry, but today sport fishing and general tourism are more important. Florence has a vibrant old town area, many festivals and parks, and access to miles of ocean beach. The surrounding area also has many tourist draws, most prominently the 31,500-acre Oregon Dunes National Recreation Area that runs for forty miles along the coast from the Siuslaw River to Coos Bay.
The Town
I have to confess that for years Florence was, to me, just a not terribly attractive town that you passed through to get to the lakes, streams, beaches, headlands, and dunes that were the real attractions of the area. It wasn’t until a few years ago that I discovered the charms of the old town waterfront area, the many quality eating establishments to be found in the town, and the parks and other attractions of the town. While the surrounding areas are still the main draw, Florence makes an attractive base to explore the area and has plenty of attractions of its own.
The old town area of Florence lies along the shore of the Siuslaw River. Although not large, the area has many restaurants and cafes and numerous small hotels and guest houses. There is a marina and an RV park, trails along the river, and a number of public art works. On my last visit, the main old town street was closed to vehicle traffic one evening to facilitate a giant block party that drew a huge crowd, with live music and many food vendors that made for a very festive evening.
Art lovers will want to check out the Blue Heron Gallery and Backstreet Gallery, both in the old town area. For history buffs, the Siuslaw Pioneer Museum offers “a taste of life as it was 150 years ago.”
Quality dining in the old town can be found at Waterfront Depot, Nosh Eatery, Maple Street Bistro, 1285 Restobar, and the Firehouse. Outside of old town, Venny’s Café on Hwy 101 gets good reviews and Fresh Harvest Café, farther north on 101, is a good place to get breakfast or lunch. Brew pubs worth checking out include Beachcomber Pub and Homegrown Public House, both in the old town.
You might want to try the sport of sandboarding, especially if you are a family with active kids. Think snowboarding but on the dunes not the mountain slopes. Sand Master Park, just north of Fred Meyer in the north end of town, bills itself as the world’s first sandboarding park. You can get lessons, rent sandboards, and try out the sport onsite on 200 acres of dunes.
If you enjoy gambling, Three Rivers Casino Resort, just off Hwy 126 about a mile east of Hwy 101, offers plenty of opportunities to strike it rich (or not), plus several dining options and frequent live entertainments events. The casino is owned and operated by the Confederated Tribes of the Coos, Lower Umpqua, and Siuslaw Indians. The Tribes also own and operate Ocean Dunes Golf Links, one of two 18-hole courses in Florence, the other being Florence Golf Links (formerly known as Sand Pines).
One of the oddities of Florence, Oregon involves an exploding whale. In 1970 a 45-foot sperm whale carcass washed ashore at Florence. The Oregon Highway Division used twenty cases (literally a ton) of dynamite in an attempt to break the carcass into small pieces. The resulting explosion sent pieces of the whale flying as much as 800 feet from the beach. No one was injured but several vehicles were damaged by falling blubber. The KATU-TV news story and video of the event has become something of a cult-classic and continues to be frequently viewed more than half a century later. An exhibit at the Siuslaw Pioneer Museum has bone fragments from the whale and a city park along the riverfront west of Hwy 101 was recently renamed Exploding Whale Park.
The Oregon Dunes
The Oregon Dunes consist of the largest coastal dune field in North America, coastal spruce and pine forest that includes many “tree islands” surrounded by dunes, miles of ocean beaches, and numerous freshwater lakes and wetlands. Outside the boundary of the national recreation area (NRA) there are several state parks and a number of Siuslaw National Forest campgrounds.
Honeyman State Park, about three miles south of Florence, has a large (364 site) campground, dunes access for both hikers and OHVs (Oct-Apr), picnic areas, a children’s playground, restrooms and showers, and two freshwater lakes.
The miles of dunes are a very popular off-highway vehicle (OHV) recreational area. You can rent dune buggies if you don’t have your own, and tours on larger OHVs are also available. About one third of the NRA is open to off-highway vehicles. There are also ample areas within and adjacent to the NRA that are off limits to OHVs that provide a quieter experience for hikers, paddlers, birders, photographers, beachcombers, and other nature lovers.
Fishing and Boating
Fishing for rainbow and cutthroat trout and warm water species like bass and perch are popular activities on the freshwater lakes near Florence. Woahink, Siltcoos, and Tahkenitch Lakes south of Florence are all prime fishing grounds. All have public boat ramps that also give canoers, kayakers and paddleboarders access to the lakes. Cleawox Lake in Honeyman State Park also is a popular paddling spot. The Siuslaw River has both salmon and steelhead runs, and ocean fishing trips can be booked through charter services in Winchester Bay (aka Salmon Harbor) about twenty-five miles south of Florence. A list of local fishing guides can be found on the Port of Siuslaw website.
Area Beaches
The south jetty area has five beach access points and four miles of beach where OHVs are not permitted. Go south on Hwy 101 and turn right onto Sand Dunes Road about a half mile south of the Siuslaw River Bridge. At the north end of town, the north jetty area and Heceta Beach County Park give access to another five miles of ocean beach. There are also many beach access points both north and south of Florence.
Heceta Head
Heceta Head Lighthouse, about ten miles north of Florence, is one of the Oregon coast’s most iconic and most photographed locations. The lighthouse, built in 1893, is 56 feet tall and sits 200 feet above the ocean, making it one of the best whale-watching points on the coast. And the original assistant lightkeeper’s house is now a bed and breakfast inn with six rooms and features a seven-course breakfast menu.
Sea Lion Caves
Located on Sea Lion Point about a mile south of Heceta Head , Sea Lion Caves is a privately owned attraction featuring the largest sea cave in the Americas. The cave (and the surrounding rocky shoreline) is the only mainland rookery of Steller Sea Lions. From the observation deck at the gift shop there is a great view of Heceta Head Lighthouse. From there, a short trail brings you to an elevator that descends over 200 feet to the cave. In winter and spring, you’ll likely see hundreds of sea lions in the huge cave, but in the summer and fall there may not be any sea lions in the cave. They’ll mostly be found on the rocks outside the cave in those months. But the cave itself (about 300 feet across and 125 feet high) is worth the cost of admission.
Darlingtonia Wayside
A few miles north of Florence at Darlingtonia Wayside (now officially Darlingtonia State Natural Site) you’ll find one of the few places in the Pacific Northwest where cobra lilies (Darlingtonia californica) can be found. These carnivorous plants trap and consume insects that provide the plant with nitrogen and nutrients that they can’t get from the boggy soil. There are restrooms at the parking area and a short boardwalk trail that takes you into the cobra lily’s domain.
Conclusion
Florence, Oregon is a great stopping point on a tour of the 363 miles of Oregon coastline. There’s so much to see and do in the surrounding area and in the town itself that you could easily spend a week in Florence and not run out of things to do and sights to see. I’m looking forward to my next visit, maybe an off-season trip this winter.
And if you’re heading farther down the coast, make sure to stop in Bandon-by-the-sea. Farther south, the southern Oregon coast has spectacular scenery and is as uncrowded and unspoiled as it gets on the Pacific coast.
Posted Dec 2, 2024
All photos © Alan K. Lee